Ethan Pipion’s Logo Design Case Study


Ethan Pipion, a really talented cellist, reached out to us to create personal branding elements as music because the central point of his career options.

The goals for this project were to

  • establish credibility
  • present himself professionally

This project, like 99% of the projects taken on, starts off with research. Looking at what is in the market allows us to know what is standard, what works, and what can be done differently.

Ethan provided artwork and let us know that the cello was what he wanted to emphasize. With the clients specifications and our research time to draw it out.


More sketches were done than are shown here but this is what it was narrowed down to. Quick sketches allow us to clearly see what idea has the most potential, what lines up with the client’s vision, and what will meet the goals established in the creative brief.

Ethan's Logo Sketch 1 Ethan's Logo Sketch 2

Once the sketch is chosen it is time to open up Illustrator. Every logo we create is created in Adobe Illustrator. It is a vector based program and allows things to scale without looking pixelated. There are a lot of other perks too but we can talk about that later.

Ethan Pipion's Logo Birds Eye View

But the idea continued to evolve. Font choice, coloring, customizing the font, positioning, spacing, so forth and so on. The evolution of the idea brought us to the logo that we knew would represent Ethan’s personal brand well.

Design Details

The E and  P representing the clients initials join together to form a 4 stringed cello, positioned the way he sometimes plays his instrument. The textures included resemble a wooden instrument to emphasize the reason behind his brand which is presenting himself as a full time cellist.

The color choices were black and yellow. The yellow is bold and captures ones attention quickly while the black offers a strong contrast. The elements are repeated in the business card.


Ethan's Original Logo Style Guide


Client Feedback

Look good! I like it. -Ethan Pipion

He did suggest a color change. A red or brown tone is what he suggested because that color is closer to that of a cello. Once the change was made we were able to provide the solution that Ethan was looking for…

Ethan Pipion's Logo Style Guide


Anytime we can bring a person’s vision to life to enable them to fulfill their passion we feels awesome. Sometimes we even do a little dance because we’re so happy about it. Shhhh. Don’t tell anyone. FORWARD Designs succeeds when our clients do and this, it was a success. With delight we present Ethan Pipion’s Logo Design Case Study.

Interested in FORWARD Designs creating something to enhance your business or personal endeavors. Feel free to check out what we do and reach out to us for your design needs. Look FORWARD to hearing from you.

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