FORWARD Design helped to give Poetically Designed a beautiful face lift. Val Partee, founder and owner, wanted to capture the the vision of reaching the world. The original logo was a black and gold sphere with lines surrounding as an outline. Val was looking for a fresh look with modern take on the idea. The end result was a colorful circular image that didn’t take the globe idea so literal. The color scheme and shape represent reaching a variety of people from all demographics with words penned from the heart. While creating the logo we kept in mind that this was going to be used on various mediums both digitally and physically so we had to keep scale and visibility in mind.